We all know Pinterest is a giant social media network and search engine with over 460 million active users monthly.
People enjoy using Pinterest to find inspiration and discover new products, but did you know that you can earn money through this platform, too?
In this article, learn five effective ways to make money on Pinterest, whether you’re a beginner turning a hobby into a side gig or an experienced marketer. Let’s explore how to make money from Pinterest today!
Can You Earn on Pinterest?
Absolutely! Blogging, influencing, or operating an eCommerce biz? You can earn on Pinterest! Showcase products for eCommerce & inspire Pinners.
Drive traffic to websites for blogging & influencing; treat Pinterest as a search engine.
Implement SEO plus captivating visuals to lure visitors to your site where they can join mailing lists, purchase items, etc.
Plenty of ways to earn await! Read on for profitable strategies tailored for businesses & influencers wanting to monetize their Pinterest channels.
How To Make Money From Pinterest: 5 Proven Ways
1) Drive Traffic To Your Blog
If you depend on web traffic for ads or as part of marketing, Pinterest can boost your strategy for revenue.
Getting noticed on Google with keywords is tricky and time-consuming. But on Pinterest, ranking for keywords is simpler and can bring in meaningful traffic.
Pinterest reveals that 85% of users come here to kick off a new project or learn something. If your content is helpful and matches what users are looking for, you can grab some of this search traffic through Pinterest.
Here are tips to amp up your web traffic through Pinterest:
- Use Pinterest Trends to find trending keywords.
- Make several pins for each blog post with a catchy title, description, and image that matches user keywords.
- Save your pins to boards with titles and descriptions optimized with user-searched keywords.
- Create article Rich Pins from your website to include the blog post title, description, and author info in your pins.
2) Start Affiliate Marketing
Affiliate marketing isn’t just for blogs. You can use direct affiliate links on Pinterest to connect with pins. When you share these links, you earn a commission if Pinners make a purchase.
You can also guide people to affiliate-related content, like blog posts or videos, to familiarize them before they buy.
To maximize success, remember these crucial tips:
Create Themed Boards
Group affiliated links according to legible subjects, giving Pinners a clear vision.
Craft Compelling Descriptions
Describe pins accurately, integrating relevant keywords and hashtags for enhanced exposure.
Maintain Authenticity
Steer clear of excessive promotion, and stay true to your brand identity.
Opt For Premium Graphics
High-resolution images or clips engage viewers, enhancing conversion probabilities.
Adhere To Guidelines
Familiarize yourself with Pinterest’s policies and industry rules (like USFTC’s endorsement standards), avoiding penalties.
3) Boost eCommerce Site Traffic
Drive traffic to your eCommerce site on Pinterest by regularly posting product pins. Link them to your homepage or specific products.
Use a Pinterest app to showcase your catalog and create ads for Shopify. Set up a Pinterest business account for analytics, link pins to your site, and add your logo.
Place pin buttons on product images for easy sharing. Include a call-to-action on product pages encouraging users to save items on Pinterest.
- Must Read: How Much Money Does Disneyland Make A Day?
4) Create Promotional Content
Tap into Pinterest’s popularity for influencer marketing by partnering with brands for exclusive promotions. Collaborate with brands to create unique promotional material for increased engagement.
Remember, sponsored content performs exceptionally well on Pinterest due to its visually oriented design and discovery capabilities. Create appealing visuals with concise, impactful messages.
Moreover, comply with disclosure requirements mandated by regulatory authorities such as the Federal Trade Commission (FTC) to maintain transparency and avoid legal complications.
5) Pinterest Creator Fund
Introduced in 2021, Pinterest’s Creator Fund empowers creators to amplify and monetize their content on the platform.
The fund opens quarterly, providing selected individuals with exclusive collaboration opportunities and access to Pinterest’s tools and knowledge for growth.
Pinterest also has revealed plans to broaden the funding scope, welcoming a greater array of talent under its wing! Participants gain significant benefits, advancing their creative careers.
Apply promptly once applications become available to secure a spot and start a journey filled with endless prospects. Good luck!
Tips For Earning From Pinterest
Start your Pinterest money journey with a solid strategy. Here’s how:
Adhere To Pinterest’s Best Practices
Pinterest loves eye-catching pins. Follow their guide on Creative Best Practices for tips on formatting your pins to grab attention. A successful pin visually compels, tells a story, and makes people curious.
Apply Effective Pinterest SEO Strategies
Think of keywords as matchmakers, connecting content with users. Use relevant keywords in your pin description, text overlay, board title, and profile description.
Find keywords by typing a broad term into the Pinterest search bar and explore related suggestions.
Develop a Media Kit
If you want to collaborate with partners or get sponsorships, prepare an influencer media kit.
It showcases your brand, follower stats, engagement, and potential advertising costs. Use a graphic design template for a stylish PDF or feature it on your website.
Schedule Your Pinterest Pins
Spread your pins over time using a scheduling tool like Hootsuite. This helps you reach a wider audience. Batch scheduling keeps you in the creative zone and saves you from logging in too often.
Remember, quality content is vital. Create content that inspires or helps your audience. For more Pinterest business tips, check our guide on starting Pinterest for business and turning those pins into profit.
Frequently Asked Questions
Can you get paid from Pinterest?
No, Pinterest itself doesn’t pay users. However, users can make money through affiliate marketing, sponsored content, or driving traffic to their business.
How do I become a Pinterest creator?
To become a Pinterest creator, sign up for a Pinterest business account and start sharing engaging content on the platform.
How do you make passive income on Pinterest?
Generate passive income on Pinterest through affiliate marketing, sponsored content, and promoting products or services.
How many followers do you need to get paid on Pinterest?
Pinterest does not require a specific follower count for payment; instead, users can earn through methods like affiliate marketing and sponsored content regardless of follower numbers.
Is Pinterest paid or free?
Pinterest is free to use, but businesses can run paid advertising on the platform.
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